Design Services

Hello!
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Before you read this, Jade and I invite you to email us to discuss your particular project. A website is best described and discussed verbally. We’d like the opportunity to speak to you about it.

Drop us an email at Mark@Jadesource.com and we can arrange a call. It’s much easier and we want to hear what you need in your own words.

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WHAT SHOULD YOUR WEBSITE DO?

The bottom line of a website is to increase CONVERSIONS. That could be whatever your mission is:

• Spreading the news
• Getting a sale
• Getting a new customer
• Getting leads
• Growing traffic
• Educating people

Whatever business you’re in, the website should increase that business. It’s getting visitors to take action.

Lots of people that we meet are interested in a better website, but we are interested in getting it to perform for you, to help you reach your goals.

DESIGN
The Design is crucial, but only a part of the picture.

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My uncle, the artist, famously said to me:
“You cannot delegate TASTE!”
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Finding a good web designer to build you a website you are proud of can be very difficult. Finding one with taste, training and an understanding of how the site is supposed to earn you income and sales is next to impossible.

WHY?

PROGRAMMERS ARE NOT DESIGNERS
(but they often think they are.)
Programmers can make it work, but rarely look good.

• Websites were originally done by programmers, who are NOT designers. The early internet was populated by awful looking sites, but at least one had a live site for people to visit.
• Designers are not programmers, and so shy away from websites sometimes.
• Outsourcing design can result in gaudy, catastrophic results.
• And if you manage to find a designer who can give you a nice site, they cannot guarantee that it will get you more customers, more sales, or anything.

DESIGNERS ARE NOT MARKETERS
They want to make it pretty, but they don’t focus on conversions.
They are generally not trained to think in terms of getting sales and conversions from any channel, and that all elements of your “Identity”, of which the site is a part, must work together to amplify you in the marketplace.

People do not buy from a website, they buy from YOU. People visit a website to find help, solutions, entertainment, etc. Provide that, and they will buy from you.

MARKETERS DEDUCE AND FOCUS ON WHAT YOUR CUSTOMERS WANT
and plan and strategize the design of your website and deliver it to them, helping customers get what they want, and you prosper because of it.

CONVERSIONS are the ultimate target of your web design.
Traffic, plus a quality experience, plus happy visitors equals conversions.

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JADESOURCE WILL HELP YOU. WHY?

Our founder, Mark Singley, is a lifelong creative entrepreneur with a passion for projects that benefit the greater good. Trained in New York, now making his home with his wife, Jade, in the rural Philippines.

A rare combination of an artist, illustrator and creative director who understands the craft of marketing, Mark is uniquely qualified to look at your site holistically, from design to marketing.

Jadesource has the programming capabilities to bring the project to fruition.

Having been trained in the world’s largest advertising agencies for over 20 years, Mark has been responsible for marketing creative and developing strategy for a large spectrum of global brands including:

• Tiffany & Co.
• Debeers
• Clinique
• Revlon
• New York Stock Exchange
• Panasonic
• Sony
• Phillip Morris
• The United States Postal Service
• Verizon
• Comcast
• Tourism Board of the Bahamas
• Pfizer
• Rolex
• HBO

Having left New York for the rural highlands of the Philippines, Mark brings the best of Madison Avenue training to you, with the resources of one of the world’s leading ourstourcing centers.

Jadesource has the programming capabilities to bring your project to fruition. And the costs to you are far less, due to the use of direct and managed outsource talent.

Dealing with us is like having a local designer along side you, but with the resources you need for your budget.

We invite you to email us to discuss your project. We can arrange an informal call at your convenience.

Please email Mark@jadesource.com to get started.