JadeSource.com

I want to talk about what has for me become Mistake NUMBER 1.

If you are starting a web marketing or niche marketing course, you WILL make it. I’m 100% confident. I just want the time you endure it to be short.

What is Internet Marketing Mistake number 1?
DILUTION.

The best part, and worst part of our work as emerging internet marketing is that we can get into literally any niche we want. We can spend 1 day and work on a site that is on cat toys, and the
next day a site on merino wool scarves.

And then, on and on. I’ve done this. What did I wind up with? A set of sites that were so weak and diverse that they failed to even produce .30 cents a day with adsense. Let alone any affiliate
offers. And that was with adequate backlinking, and keyword research.

I’m not going to do this anymore. What will I do?

Niche Focus. Or, as my I am learning, working backward from a core focus of a product that already sells, that I like, and would be happy to promote.

Now, there is a process you go through to find these niches, and to sort of check them out before you build a series of sites for them, but then you do it.

You find your core, and weave the net out from it. Instead of a bunch of unrelated niche sites, you build a bunch of sites that gather the customers for a particular thing you want to promote.

More to come.
Mark + Jade
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Jadesource.com
Exceptional Outsourcing for Internet Marketers
Tarlac, Philippines

Hi Guys, Mark here!

Indeed Rome was not built in a day, and guess what, they had a lot of free help in the form of slaves.

There is no sin, and indeed everything to gain in considering farming out, outsourcing or just plain getting help in building good web properties.

Personally, I hate to write. I really do unless it’s this stuff I write now. I have writers I use all over the world. It takes time to find them, and get the good results. But when you do, it’s an incalculable time saver.

It’s all about Leverage. I work one hour to enable 10 people to deliver materials to me that would have taken me 20 to 30 hours to do. I pay them to do that, and leverage my time and money.

Leverage is a big concept, but remember that it works, you will need to eventually do it, and it will make your life easier.

Jade and I started Jadesource for this very reason. Feel free to contact us if we can find you a resource for anything in Web Marketing, but in the mean time it is essential to get the jobs done yourself before you can instruct others on how to do them.
So keep on doing.

Until next time

More to come.
Mark + Jade

One thing that I believe is that we are all NOT born salespeople. Some of us are better at it, and some of us, INCLUDING ME, hate it.

Loathe it. Makes me feel as cheap as a sleazy used car salesman.

My old Internet buddy Brian J. Johnson said to me once “we’re salesman, after all” and I cringed. I just had a bad association with it.

But making good money on the internet does involve selling. Either your knowledge, your items, somebody elses items, or what have you.

THEN, I read what made me feel much better and I wanted to share it with you.

Sales is nothing more than making it easier for your customers to
buy from you.

Starbucks doesn’t really sell coffee, they make it easier for Americans to get access to better and more diverse coffee.

Dyson isn’t necessarily selling vacuum cleaners, he’s making it easier for you to buy his vacuums which he wholeheartedly believes in.

It’s important to approach your Internet Business from things you like.  Then with your sites, you are making it easy for people to buy things from you.

More to come.
Mark + Jade

There is a fearsome predator in internet marketing.

It preys on fear, and preys on our desire to learn and not to act.

And that predator is:

The ability of a web marketer to confuse you
into thinking that their product is the best, that what you are
doing is wrong!

Our colleague Rich Henderson calls it Shiny Toy Syndrome. Look at the shiny new toy. The old toy is Wrong.

I get emails from folks that say “I realize I was doing it wrong and abandoned what I was doing” because I saw so and so’s course. I got afraid and bought it so I could finally succeed.

Folks, be careful of that. Jumping from course to course will make sure you get nothing done to the point that it succeeds.

Follow one way for at least 6 months. Nothing is wasted. Whatever you start is good to build on. No web site is ever wasted.

Old factories get retooled, right? Think of it like that.

But build the lots of factories in the first place!

More to come.
Mark + Jade

Hi Guys, Mark here!

I was listening to National Public Radio yesterday and they have a new study out where they found a correlation between 4 year old kids and their ability to wait to eat a marshmallow, and their
later success in life.

Essentially, a large group of kids was tested give a Marshmallow and asked to wait as long as they could before eating it. Years later they located the kids again, and did a survey of how
they had done in life.

The kids that waited the longest, or were the most patient evolved into kids that got better grades, did better on their SAT’s and got more education and generally did better in life.

Kids who could not wait to eat the marshmallow tended to do poorly in school, got into more trouble, etc.

I once heard that “kids do what they like, adults like what they do”

We need patience to build sites, market things, and build the kind of results we need. Don’t think of this stuff like a lottery, but like an Orchard.

The fruit will come for years to come.

Be patient. I hated doing it too, but it works.

More to come.
Mark + Jade